Why Lingerie, cheap lingerie sites well for one, Herminei Cadolle. In 1889 Herminie CADOLLE (first generation) made a choice. She was a woman of action and the thought of adventure did not frighten her. Argentina was one of the new nations of rapidly expanding South America. She decided to pack her bags and leave for Buenos Aires where she opened a lingerie boutique.

Herminie was not only a woman of action but also a businesswoman, exceptionally rare at that time. Very quickly her boutique became the meeting place for the most fashionable women of the new capital. Herminie made many trips backwards and forwards to France and brought back French seamstresses to train the local workers. Her business grew rapidly. She extended her premises and opened new boutiques. An energetic and enterprising woman, she never missed one of the Great Universal Exhibitions, which were regularly held throughout the world.

It was during the Exhibition of 1889 (for which the Eiffel Tower was built) that she showed her new invention.Herminie had had a simply ingenious idea. For women’s comfort she had cut in two the traditional corset. She had invented the first BRA which she patented and initially called the “corselet gorge”.

Herminie was also the first to encourage the spinners of Troyes to incorporate rubber into the threads of the fabric. The time was right, with the development of cultivated rubber trees. The elastic thread (at the time called the “rubberthread”) would take over from whalebones and lacing.

Herminie found the time between trips to open a boutique in Paris at 24 Rue de la chaussee d’Antin. It was left under the direction of her daughter-in-law Marie, who would take over for the second generation.

Herminie worked hard to develop her business. Two hundred people were employed in the Parisian workshops to manufacture and prepare her designs which were already being exported to the far corners of the earth. Herminie had seen the success of a certain sales method that was already in use in the U.S.A. – sale by mail order. It was demonstrated to the customer how to take their measurements, and how to place an order for what we would now call “demi-mesure” – these clothes were adapted to fit the customer’s measurements. This method proved successful, there was no other company in the market offering products that could rival them, and the awards reflected this success : medals from Saint-Petersburg in 1904, Chicago in 1906, Saint-Louis in 19O7, Paris in 1910 etc.

In 1914 world war 1 commenced. Accompanying her three sons who where going to enlist in the french army, she returned to Paris.

This first cheap lingerie sites world wide conflict would radically change the trade of the corset maker. The men had gone to the war, and women were called upon to work in the factories; the corset was out, and the bra was the essential undergarment,mass-produced for the manual workers.


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